Creation.
Monthly Lead Tracker
Enter leads per source, pitched, won & revenue each month. Spend by channel feeds blended CPL, ROAS & real ROI. All totals & calculations update live.
Grey = manual input
Lime = calculated automatically
Lead Source Performance
Scroll horizontally to see all 40+ columns. Click any grey cell to edit.
Growth Tracker
Year-on-year, quarterly and monthly growth — all auto-derived from the Lead Tracker. Plus channel ROI league table.
Year vs Year
Note: 24→25 Growth annualises H2 2024 (×2). 2026 YTD vs 2025 annualises YTD 2026 across completed months. Directional only.
Leads, Pitched & Revenue by Month
Quarterly
Monthly Growth
Marketing Channel ROI
All-time totals (Jul 2024 – present). CPL = Total Spend ÷ Leads generated. Q1 YoY = Jan–Mar 2026 vs Jan–Mar 2025.
PPC Data
Google Ads + CRM (PPC Luke tag). Note: Won Value will not correlate directly to spend — lead velocity means wins land 6–8 weeks after lead creation.
Monthly Summary
Daily Log (Google Ads)
Daily entries
Enter each day’s clicks, leads, spend. CPL auto-calculated.